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The Editor's Pitch Checklist

What makes an editor say yes, from someone who read thousands of pitches and chose the covers.

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Inside the guide

What's inside

  • The first-three-seconds test every pitch has to pass
  • Subject lines that get opened, and the ones that get deleted unread
  • How to match your story to a publication's readers, not your own priorities
  • What to include, what to cut, and when (and how) to follow up
  • A one-page checklist to run before you hit send
  • Mistakes to avoid

Who it's for

Founders, experts and leaders who want press coverage and would rather understand how the decision actually gets made than pay someone to guess.

Format

Beautifully designed flipbook, 50 pages. Delivered instantly after purchase. Yours to keep.

Guide three of three, alongside Media Mindset and Sculpting Your Story For Publication.

Each guide can be read on its own, but they’re designed to work best together.

Curriculum courtesy of Kerrie Lee Brown Academy™

For educational purposes only. Media results are not guaranteed.

Kerrie Lee Brown
Written by Kerrie Lee Brown

Former Editor-in-Chief and Chief Content Officer of SUCCESS®. Thirty years on the other side of the desk, choosing the covers and deciding which stories reached millions of readers.

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